Package Design
Illustration
Typography
Layout
Creative Direction:
Laura Buzard
Initially inspired by the Googie architecture of the 20th century, we set out to create another flagship jigsaw puzzle for Re-Marks to go alongside their bestselling Map of the USA puzzle. What started as zany became more subdued, ending with a nice balance of original inspiration and the existing puzzle. Individual tile icons were illustrated by Shanghee Shin.
Initially inspired by the Googie architecture of the 20th century, we set out to create another flagship jigsaw puzzle for Re-Marks to go alongside their bestselling Map of the USA puzzle. What started zany became more subdued, and we ended with a nice balance of original inspiration and the existing puzzle.
It was a challenge deciding whether or not to include the full table on the box, but we decided against it in order to achieve better presence on the shelf. A printout of the complete puzzle is provided for reference while building.
It was a challenge deciding if we should include the full table on the box, but we decided against it in order to achieve better presence on the shelf. A printout of the complete puzzle is provided for reference while building.
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